A SHORT STORY :

After graduating cum laude in Business Management from Boston University, Guillaume transformed his absolute passion, music, into a career, first in the US where he stayed 5 years, with EMI in New York, then in France at BMG and Sony Music, in marketing developpement departments.

He developed artist's careers as well as continually innovative, even unique marketing strategies geared towards the music business. His work was rewarded by several personal platinum and gold discs rewards over his 10-year international career (Oasis, DJ Cut Killer, Suede, The Fugees, Michel Polnareff among others).

During this time he created the first mood musical compilation concept for Sony, before working on the some of the first Sony's artist website in France.

He also deepened his knowledge in the graphical, sociological and historical aspects of music, all music styles.

Entrepreneur-minded, skilled in innovation and development, and gifted with a strong creative streak, he was quick to get involved as soon as 1995 in the beginnings of Internet before the big first wave swiped France.

Music majors being too slow for the new internet world, he moved into web consultancy. He joined CYTHERE-NURUM a top leading web agency (Fnac.com, L'Oreal, Danone), followed by British company 365.COM Corp Ltd, which create MUSIC365.COM the first internet real time music news website, as number two in the French subsidiary's line-up (Marketing & Communication department).

His passion led him to study in ever-greater depth the psychology and sociology of the marketing and strategies of companies and brands. Increasing his rounds of lectures and meetings with musicologists, researchers, philosophers, and sociologists, he continued to keep a watchful eye on the ever quicker and more complex mutations and evolutions of society (CNRS, Research centre for current trends, GREMES: research and study group working on the topic of music and sociality, DMSP: Dauphine Marketing, strategy, prospecting, INSEAD London School of Economics).

2001: he founded STRATEGIC SOUND, the first digital strategy agency dedicated to brand and music content. The agency has won prestigious national & international budgets on a new, unique and innovative concept. Among its clients :ANTALIS, AUDI , BERNARDAUD, CACHAREL, CITROEN, EDF , GIORGIO ARMANI, GIVENCHY, HERMES, HILTON HOTELS, KENZO, LANCASTER, L’OREAL, MICHELIN, MOET&CHANDON, MONOPRIX, NEWMAN, ORANGE, POLO de PARIS, REMY COINTREAU, RENAULT , SUEZ , SODEXHO, THALES, LOUIS VUITTON, 24H DU MANS 2007, FESTIVAL DE CANNES 2007, ISSEY MIYAKE, OUSTEAU BEAUMANIERE, CLARINS.

From 2004 – 2006, they were entrusted with many consulting and strategy assignments about digital brand content and emotional branding approach.

Over the course of 20 years of hands-on music strategy experience, Guillaume has conceived a revolutionary set of principles that transform basic music use into strategic content and concepts. The rapid rise of his career has made him one of today's respected Music & brand expert and digital music edgy thinker.

2007: switch from agency to individual consultancy to develop a new project centred around music recommendation and selection, on a BtoC and BtoB approach for lost and digitally confused adult audience.

2008 : Participant in a one year high level management program at ESSEC business school (ranked top 7 best biz school according to The WSJ) in order to fine tune and challenge his project.

4'33 came #1 out of 32 projects with a 17/20 grade together with the congratulations and encouragements by a jury of outside professionals .

2010: Soirées Rejoice 's launch.

After three years, all the evenings are sold out. 

Rejoice expending to Bruxells, to Venice (Italy) , to others cities in France (Bordeaux, Rennes).

A whole range of new services linked to music will see daylight, including music 's first conciergerie services.

Apart from his work at REJOICE, Guillaume Huret teaches music marketing to graduate students at the ITEMM (European Institute of Music Trades) and Toulouse University.

He is a regular writer and guest speaker in marketing and communication symposiums (COMMUNDI, STRATEGIES magazine, ADETEM)

He is an active member of numerous digital, marketing, web and brand associations.

He is currently writing a book about “future services in tomorrow music consumption"